This is for Cleveland.
The Pressure & The Promise.
We know the stats. We feel the stress. But we also know our city's heart. We're not just a coffee truck; we're a response.
The Hard Truth.
According to WalletHub's 2024 study, this is our reality. And this is why we show up.
View Full WalletHub Report →Overall Rank
Most Stressed City in America
#1
Financial Stress
Wellness should be affordable.
- •Donation-supported drinks for underserved communities
- •Discount programs so everyone has access
- •Investing back into Cleveland small businesses
#68
Work Stress
We bring calm into the chaos.
- •Mobile pull-ups at hospitals, dealerships, offices
- •Clean energy drinks that fuel focus, not burnout
- •MindFuel™: 25-min pop-up therapy sessions
#7
Family Stress
Families need a third space too.
- •Smoothies kids love, coffee parents need
- •Pop-up sip & paint nights with a twist
- •Latte art lessons & family-friendly challenges
#2
Health & Safety Stress
Wellness is protection.
- •Every drink crafted with clean, plant-powered ingredients
- •Fitness & Wake Up Challenges to boost community health
- •Safe spaces that spark connection, not stress
Our Story is Cleveland's Story
1920
The Fifth City
Cleveland rises to become the 5th largest city in America. Industry, innovation, and culture boom, fueled by legends like Rockefeller. The city stands as a beacon of progress and ambition.
1969
The River Burns
The Cuyahoga River fire shocks the nation, branding Cleveland as "The Mistake on the Lake." Out of crisis comes reform, sparking a national environmental movement and proving that Cleveland's setbacks can fuel change.
1978
Default
Cleveland becomes the first major U.S. city since the Great Depression to default on its financial obligations. Institutions fail, but the people endure — grit and survival become the city's identity.
Today
The Comeback
Cleveland is alive with resilience. From East 4th Street to local neighborhoods, energy is building. Entrepreneurs, artists, and communities are rewriting the city's narrative, though challenges of inequality and division remain.
Tomorrow
Wake Up CLE
Wake Up CLE is born from Cleveland's story. We fuel the comeback with clean coffee, fresh juice, and wellness culture. Through Mind Fuel Sessions, the Impact Fund, and community storytelling, we're not just serving drinks — we're awakening a city.
Mental Wellness, On Wheels
Through our partnership with Parker Counseling & Consulting, Wake Up CLE brings therapy to the people. Our Mind Fuel Sessions are designed to make mental health support more accessible — one cup, one conversation at a time.
Free pop-up sessions. Licensed therapists. Real Cleveland stories.
25-minute conversations that can reset your day and connect you with your community.
Billie Gilliam
Licensed in the State of Ohio, LPCC-S/LICDC-CS and Washington State LMHC
Parker Counseling & Consulting
Black woman-owned group practice
Our Response.
We're not just serving drinks. We're serving solutions.
Bridge East & West
A mobile hub for conversation and community, creating connection points across the entire city.
Close the Wellness Gap
Bringing affordable, clean-ingredient wellness drinks to every corner, making health accessible.
Create Opportunity
Creating jobs, training local youth, and providing a launchpad for future entrepreneurs.
Honor Our Planet
Net-zero by design. Electric run, regenerative supply chain, and a city-first sourcing standard.
Fully Funded
Cleveland showed up.
Now let's keep going.
You helped fully fund Wake Up CLE's first $2,500 Kiva loan — and this is only the beginning.
Together, we're fueling Cleveland's first mobile wellness café, serving coffee, juice, smoothies, and connection across the city.
Your support isn't just a donation — it's momentum.
Help us expand our community access fund for discounted drinks in underserved neighborhoods
Support pop-up therapy and wellness sessions across the city
Empower youth training programs and volunteer-led giveback events
Cleveland showed up. Now let's keep waking it up — one cup, one story, one comeback at a time.